Pubblichiamo il link al Business Case di Customer Experience Management di SandSIV che presenta un modello metodologico per affrontare le nuove sfide di Customer Experience. Viene evidenziato un aspetto molto rilevante ma spesso trascurato: come vendere il Business Case agli stakeholder e ai decision maker.

SandSIV has published a brand new white paper that covers the concept of developing a basic framework for building a valid Business Case for Customer Experience Management. This new resource is titled The Customer Experience Management Business Case. This new paper has been the result of a collaboration between Federico Cesconi, CEO and IT Visionary, and Dennis Weiss Head of Solution Management.

SandSIV has made this new white paper available as an entirely free download, which can be obtained by visiting the link below:

http://resources.sandsiv.com/cxm-business-case-blog/

Within the pages of this new resource, we come up with a potential framework for the development of a valid CXM business case. It starts by introduction Customer Experience Management, and defining just what it is. It then moves on to explain just how customer loyalty and satisfaction have a very positive impact upon revenue. Finally, it rounds things up by explaining a hypothetical model for measuring the success of Customer Experience Management within the enterprise.

Dennis Weiss, Head of Solution Management for SandSIV AG, is the co-author of this new white paper titled The Customer Experience Management Business Case. He has spoken about his involvement in developing this new resource, by saying that, “One of the main problems that we encounter with new clients, is the tough time they often have in selling Customer Experience Management to stakeholders and decision makers. This new white paper outlines the basic shape that a CXM business case should take, to help with this problem.”

SandSIV plans to eventually release a full set of free resources, that covers every aspect of Customer Experience Management, and this is out latest. As mentioned above, SandSIV has made this new white paper available as an entirely free download, which can be obtained by visiting the link below:

http://resources.sandsiv.com/cxm-business-case-blog/

About SandSIV

SandSIV enables its clients to begin working in a more customer centric manner, by listening to the Voice of the Customer, and turning it in to actionable Customer Intelligence. SandSIV provides a combination of purpose built SaaS technology, and expert Customer Experience Management consulting, which combine to deliver a platform that can positively affect revenues for any company, in any market or region, with a rapid ROI.

By Mac Wheeler